A real SEO audit covers technical health (crawlability, indexation, Core Web Vitals, mobile performance), on-page and content review, and — where relevant — an AI-search visibility check across major platforms. The output is a prioritized list of what’s broken, what’s working, and what to fix first, not a generic scorecard. Most automated “free audit” tools generate the same templated list regardless of your actual site — a real audit interprets the data specifically for you.
Sound familiar?
- You’ve never had a real SEO audit, only vague advice.
- You want a second opinion on your current agency’s work.
- You don’t know if your site is even visible to AI crawlers.
- You need to know what to prioritize before committing budget to a bigger engagement.
The audit types, and when you need which one
Technical audit
Crawlability, indexation, Core Web Vitals, mobile performance, schema markup. This is the right starting point if you’re not sure whether search engines and AI crawlers can even properly access your site.
On-page and content audit
Content structure, keyword and search-intent alignment, internal linking. This matters most if your site is technically healthy but still underperforming for the terms that should matter to your business.
Ecommerce audit
Product and category page health, Google Merchant Center feed status, duplicate content from variants and filters. Specific to stores on Shopify, WooCommerce, or BigCommerce.
Local audit
Google Business Profile completeness, local citation consistency, map-pack and local-pack visibility. Relevant for any business with a physical location or defined service area.
AI-search visibility audit
Whether AI crawlers can access your content, whether your structure supports citation, and how you currently perform across ChatGPT, Perplexity, and Google AI Overviews.
What’s included
- Technical audit — crawlability, indexation, Core Web Vitals, mobile performance
- On-page and content audit — structure, intent alignment, internal linking
- Ecommerce audit (where applicable) — product/category pages, feed health, duplicate content
- Local audit (where applicable) — Google Business Profile and map-pack visibility
- AI-search visibility audit — crawler access, structured data, citation readiness
How it works
- Scope. We confirm which audit types are relevant to your site — technical, ecommerce, local, AI-search, or a combination.
- Audit. A full, hands-on review — not an automated scan with no interpretation.
- Prioritized report. A clear, specific list of what to fix first and why, ranked by actual impact.
- Next steps. You can implement the fixes yourself, hand them to your team, or have us handle implementation.
Frequently asked questions
What’s included in an SEO audit?
Technical health (crawlability, indexation, Core Web Vitals, mobile performance), on-page and content review, and — where relevant — an AI-search visibility check. The output is a prioritized list of what to fix first, not a generic score.
How much does an SEO audit cost?
Cost depends on site size, platform, and which audit types are relevant (technical, ecommerce, local, AI-search). Get in touch for a scoped quote based on your actual site.
I already have an SEO agency — can you still audit my site?
Yes. A second-opinion audit is one of the most common reasons people request one, especially when it’s unclear what a current agency is actually doing.
Do I have to hire you for implementation after the audit?
No. The audit stands on its own — you’re free to implement the recommendations yourself or with your own team.
How long does an audit take?
It depends on site size and scope, but most audits are completed within one to two weeks of kickoff.
What’s the difference between a free automated audit tool and a real audit?
Automated tools generate the same templated checklist for every site, regardless of what actually matters for yours. A real audit interprets the data specifically for your site, your industry, and your competitive situation, and tells you what to prioritize first.
Ready for an honest, specific picture of where your site stands? Get a free SEO audit.